From Belgium we bring you Stella Artois, one of the lager beers most recognized internationally, as a balanced, fruity and refreshing spirit drink that combines the perfect combination of aromas with the powerful flavor of Saaz hops.
From Belgium we bring you Stella Artois, one of the most internationally recognized lager beers, as a spirit drink, balanced, fruity and refreshing that combines the perfect combination of aromas with the powerful flavor of Saaz hops.
In today’s article we will show you some curiosities about Stella Artois beer with some unusual facts that will surprise you like never before.
The origin of the name Stella
“Stella” is a Latin word meaning “star” and it is not by chance that the chosen name is treated in this way. It was baptized “Stella Artois” as a commercial hook, since it was launched for the first time at Christmas, alluding to the shooting star or the star of Bethlehem that served as a guide for the wise men.
Previously, it came from an original recipe from the Artois brewery that They have been producing since 1366, using some of the techniques of the most renowned master brewers of the city of Leuven. As a curiosity, the drawing on the beer label is inspired by some designs of the Flemish buildings of the city.
Finally, the name of Artois refers to Sébastien Artois, one of the masters most important brewers in the history of Stella and responsible for the commercial expansion of beer throughout the country.
An exemplary beer in the world of marketing
This Belgian beer stands out mainly for the great promotional efforts of the Stella Artois group and this well-known drink has been shown more than once at major sporting events such as the Super Bowl, the Cannes Film Festival, Wimbledon, the Open Championship and the Open Polo Argentine.
Thanks to their sponsorship, the brand was able to spread to other foreign markets with much recognition from the organizers and attendees, in fact some sports associations have named it the team’s official beer.
Properties of Stella Artois beer
It can be defined as a type of balanced beer made from a fusion of essences reminiscent of the aromas of white fruits, cereals and hops.
With an added refreshing effect that defines the composition of a traditional lager beer.
Its flavor on the palate is smooth, with bitter tones that are complemented by a very consistent foam with a slightly fruity tone.
Regarding its appearance, a golden color with pale tones can be observed that contrasts with the aroma and the sensation of freshness.
Controversial slogans
It is curious that a Belgian beer present in different sporting events around the world, was forced to reinvent itself due to the ambiguity of its slogans with the intention of avoiding confrontations with popular opinion.
The first known slogan was “reassuringly expensive” as an allusion to its high price and sublime quality. Subsequently, the slogan evolved as a result of its commercials to “Joie de Bière” in reference to the French quote “joie de vivre” that refers to the joy of living.
